In many ways, the whole ownership model just seems poorly suited to duplicable technology. Square peg, pentalobe hole. When we try to force new technology into the old model, our contracts end up sounding really, well, creepy. In fact, some licensing contracts stipulate that the people who sign them are not allowed to talk about what’s written in them. That just doesn’t sound like our best work. Instead of asking, Whose is this, who gets paid for it, and how much?, the conversation might be better reset by asking What is this, who made it, who uses it, and what’s fair?