We feel cheated and rightly so. As users, we understand that we’re not really entitled to free browsing; we pay our bills with our selves: When The Product Is Free, We Are the Product. The problem is that we feel betrayed when we find out we’ve been overpaying. We’re being exploited — and it’s not even done nicely. (Apply your favorite metaphor, here.)Losing trust is bad for the bottom line – no economy can function well without it. When you lose the consumer’s trust, you’re condemned to a chase for the next wave of suckers. Even sites that get us to pay for access to their content play questionable advertising and tracking games.Publishers who rise to condemn new (and still unproven) ad-blocking features on iOS and OS X ought to ask themselves one question: Who needs whom the most?